Claritas and GlobeXplorer Partner to Deliver Online Aerial Images

SAN DIEGO, CA, June 17, 2002 - Claritas Inc., the premier provider of intelligent marketing information and target marketing services, and GlobeXplorer Inc., a leading technology company that distributes interactive aerial photos via the Internet, announced today a strategic agreement that enables Claritas to deliver aerial images over the Internet using proprietary technology developed by GlobeXplorer.

Geared toward Claritas' clients in such vertical industries as retail, restaurant, real estate and telecommunications, the earth imagery feature is initially being made available at SiteReports.com, which is a key part of the ClaritasExpress.com portal site, said Steven Egge, Claritas senior vice president of business development and marketing. He added that the agreement also calls for the GlobeXplorer image service to be incorporated into other Claritas products, including their desktop product iMARK and iMARK Online, an interactive Internet platform for site and market analysis.

Claritas customers will also be able to combine high-resolution imagery into site location reports for high quality printing, and the future upgrades will allow users to integrate Claritas data directly onto the aerial image, he said.

"Aerial imagery adds great value to the data we currently market. Our clients can now incorporate ground-level intelligence into their business and mapping analysis for better decision making," said Egge.

He said that since Walnut Creek, Calif.-based GlobeXplorer is regarded as the premier distributor of aerial imagery on the Internet, "It was a clear choice for us to partner with them to give our customers the best possible product on the market."

Said Paul Smith, COO of GlobeXplorer, "Partnering with Claritas allows us to integrate our content with the wealth of data they provide to a wide range of customers, extending the reach of earth imagery into the real estate and property development markets. On-line and printable aerial imagery is a powerful tool for market and site analysis and we're pleased to have Claritas using our technology products for a competitive advantage."

SiteReports.com provides access to 35 reports and 17 maps that help businesses make more informed decisions in their marketing efforts. The site features comprehensive information on demographics, businesses, restaurants, shopping centers, retail trade potential, financial data, and lifestyle segmentation.

About GlobeXplorer

GlobeXplorer is the leading technology enabler of high-speed access to interactive aerial photos over the Internet and delivered to wireless devices. Through the company's products, business professionals from a wide range of industries can access captivating images from the world's largest database of online commercial aerial photography. The company has headquarters in Walnut Creek and its products are available worldwide. For further information, contact GlobeXplorer, or visit the Web site.

About Claritas

Based in San Diego, Claritas Inc. is regarded as the premier worldwide provider of precision marketing solutions, developed, in part, through intricate customer segmentation systems and other such marketing tools. Claritas is a division of theVNU Marketing Information Group (MIG), an established leader in providing a wide variety of industries with innovative precision-marketing solutions including geo-demographic information and qualitative audience research. VNU MIG is a part of VNU Inc., which also includes Nielsen Media Research, VNU Business Media, SRDS, VNU eMedia, and VNU Expositions. To learn more about Claritas' products and services visit its Web site.

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Source: Material used in press releases is often supplied by external sources and used as is.