Claritas and GlobeXplorer Partner to Deliver Online
SAN DIEGO, CA, June 17, 2002 - Claritas Inc., the
premier provider of intelligent marketing information and target
marketing services, and GlobeXplorer Inc., a leading technology
company that distributes interactive aerial photos via the Internet,
announced today a strategic agreement that enables Claritas to deliver
aerial images over the Internet using proprietary technology developed
Geared toward Claritas' clients in such vertical industries as
retail, restaurant, real estate and telecommunications, the earth
imagery feature is initially being made available at SiteReports.com,
which is a key part of the ClaritasExpress.com portal site, said
Steven Egge, Claritas senior vice president of business development
and marketing. He added that the agreement also calls for the
GlobeXplorer image service to be incorporated into other Claritas
products, including their desktop product iMARK and iMARK Online, an
interactive Internet platform for site and market analysis.
Claritas customers will also be able to combine high-resolution
imagery into site location reports for high quality printing, and the
future upgrades will allow users to integrate Claritas data directly
onto the aerial image, he said.
"Aerial imagery adds great value to the data we currently market.
Our clients can now incorporate ground-level intelligence into their
business and mapping analysis for better decision making," said Egge.
He said that since Walnut Creek, Calif.-based GlobeXplorer is
regarded as the premier distributor of aerial imagery on the Internet,
"It was a clear choice for us to partner with them to give our
customers the best possible product on the market."
Said Paul Smith, COO of GlobeXplorer, "Partnering with Claritas
allows us to integrate our content with the wealth of data they
provide to a wide range of customers, extending the reach of earth
imagery into the real estate and property development markets. On-line
and printable aerial imagery is a powerful tool for market and site
analysis and we're pleased to have Claritas using our technology
products for a competitive advantage."
SiteReports.com provides access to 35 reports and 17 maps that
help businesses make more informed decisions in their marketing
efforts. The site features comprehensive information on demographics,
businesses, restaurants, shopping centers, retail trade potential,
financial data, and lifestyle segmentation.
GlobeXplorer is the leading technology enabler of high-speed
access to interactive aerial photos over the Internet and delivered to
wireless devices. Through the company's products, business
professionals from a wide range of industries can access captivating
images from the world's largest database of online commercial aerial
photography. The company has headquarters in Walnut Creek and its
products are available worldwide. For further information, contact
GlobeXplorer, or visit the Web site.
Based in San Diego, Claritas Inc. is regarded as the premier
worldwide provider of precision marketing solutions, developed, in
part, through intricate customer segmentation systems and other such
marketing tools. Claritas is a division of theVNU Marketing
Information Group (MIG), an established leader in providing a wide
variety of industries with innovative precision-marketing solutions
including geo-demographic information and qualitative audience
research. VNU MIG is a part of VNU Inc., which also includes Nielsen
Media Research, VNU Business Media, SRDS, VNU eMedia, and VNU
Expositions. To learn more about Claritas' products and services visit
its Web site.
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Source: Material used in press releases is often supplied by external
sources and used as is.